The Spanish capital Madrid has long been in the shadow of the Catalonian city of Barcelona when it comes to incentive trips.
Unfairly so, as the nation’s largest metropolitan area has come on in leaps and bounds over the past few years.
This catch-up process is now fully reflected in the capital’s impressively broad-based tourist infrastructure. Visitors to Madrid are spoiled for choice thanks to a wide range of four and five star hotels, as well as an outstanding choice of restaurants. And the various event and meeting locations in the city are also very well placed to cater to groups of all sizes. Visitors to Madrid can also dip their toes in the capital’s impressive cultural life, with the Prado-Museum and the Museum Reina Sofia among its outstanding attractions. The bustling old city has no end of shopping opportunities for visitors to enjoy. One very special way to explore the city is an entertaining tour in a vintage Seat 600. And if you want to go the extra mile, you can stop off to taste local specialities along the way for an even more unforgettable experience. Madrid is also home to one of the world’s most famous football clubs, Real Madrid. The club’s home, the legendary Estadio Santiago Bernabéu stadium, has a number of amazing incentive ideas up its sleeve: options range from a penalty shootout with the club goalkeeper to a gala dinner on the hallowed turf inside the stadium. Expeditions in the local region – including trips to Toledo where a marzipan workshop awaits – are just some of the other options the area has to offer.